Annie Tseng, MScBMC, Class of 2018.
Biomedical communications in the world of strategy consulting: finding comfort in ambiguity
‘Strategy’ and ‘consulting’ may sound ambiguous and scary and you may find yourself wondering, how could a biomedical communicator possibly fit in this world?
In big Pharma, hundreds of decisions are made everyday that impact multiple stakeholders across different countries. New treatments shift the way clinicians practice and how patients receive care. Strategic planning is critical in shaping the future of care.
As biomedical communicators, we are incredibly well-positioned because we thrive in that intersection — we have the curiosity for science, the analytical capabilities to tackle complex challenges, and deep understanding of tailoring communication to our audience so that we can effectively support strategic decisions.
In this talk, Annie will share her experiences transitioning from BMC to strategy consulting, explore how the BMC skillset prepares us for the industry and how to advocate the value of biomedical communication in an ambiguous space.
Date and Time:
February 24, 2021
2:00 p.m. to 3:00 p.m. ET
(One-hour presentation with question-and-answer session)
Missed the presentation? View the video recording here:
https://vimeo.com/520420430/9830cb94a7
The road less travelled–BMC Speakers Series 2021 full program: https://bmc.med.utoronto.ca/news-events/2021/1/31/the-road-less-travelledbmc-speaker-series-2021
Annie Tseng is a biomedical communications associate at Coactuate, where she works with health and pharmaceutical companies to solve complex, ambiguous challenges and support their strategic planning. Her work involves co-creation at the exec level through to the patient-level, and with cross-functional client teams, global medical experts and thought leaders, to design solutions that address unmet needs, can be implemented and have buy-in from everyone.
She discovered that she gets to leverage her critical sense-making, creative problem-solving and visual storytelling skills from BMC to take a human-centered approach to deliver outcomes and drive impact.